What's Happening
- TikTok announced the launch of Must Eat, a restaurant recommendation section built on 40 million dining-related posts and comments.
- The tool allows users to search for nearby businesses on a map, leave reviews, and make reservations directly within the app.
- The feature is available in New York City, Los Angeles, and the Bay Area, and the company says restaurants cannot pay to be featured.
Why It Matters
TikTok is converting its influence over dining trends into a direct utility. Keeping users inside the app to find and book restaurants threatens the core business models of established local search platforms.
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