ARAMEX LTD

Geocoding Addresses using Generative Machine Learning for Last-Mile Optimization

Aramex faced the challenge of lacking a proper address management structure in emerging markets, leading to dependency on descriptive addresses and costly customer calls. They deployed a generative machine learning/text matching algorithm that looks at a descriptive address relative to historical data to come up with an XY coordinate. This optimizes last-mile capacity and routes early in the fulfillment journey.

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